ADOR CEO Min Hee Jin has been within the highlight just lately attributable to her ongoing authorized feud with HYBE. Allegedly, Min Hee Jin accused different Ok-Pop teams of copying her, consulted a shaman for enterprise selections, requested for the appropriate to terminate NewJeans’ contract unilaterally, with out the necessity to undergo HYBE, mendacity, and extra.
The public picture of Min Hee Jin has been combined. Her informal look and fixed swearing throughout press conferences didn’t present her in the very best mild. Some individuals who beforehand labored together with her additionally didn’t communicate extremely of her. One mentioned, “She’s the worst villain within the workplace… She’s actually a loopy b*tch,” whereas others swore by no means to work together with her once more.
I’m not kidding why is min heejin sO UNSERIOUS ??!;;&&:@:&: pic.twitter.com/q786hEYiXa
— nei⁷ (@honeyjamnamjoon) April 25, 2024
However, not everybody who has labored with Min Hee Jin shares this sentiment. Former SM Entertainment worker David C., who labored on the firm for over 4 years, has now spoken up on behalf of her. He was an EVP of Creative Contents and Producing, Head of Producing, Producer, and A&R all through the years.
David just lately wrote an extended put up by way of LinkedIn, reacting to the “chaotic dispute between HYBE and Min Hee-jin.” He confessed that she was reputed as a “difficult particular person to collaborate with,” however she was a “trendsetter.”
After viewing Min Hee-jin’s press convention, I’ve jotted down my ideas, experiences working together with her at SM, and my emotions about this chaotic dispute between HYBE and Min Hee-Jin. I additionally want to convey my convictions to HYBE officers.
During my time at SM, Min Hee-jin was reputed to be a difficult particular person to collaborate with. (Well, I used to be a tough particular person to work with as properly.) Yet, she has been an genuine, artist-minded inventive director, pioneering the visible course and distinctive ideas of quite a few Ok-pop artists. Truly a trendsetter.
— David C.
He credit Min Hee Jin for his “actuality examine,” as she instructed him a mission would fail. He ended up quitting SM Entertainment and in the end “ventured right into a music-related startup.”
When launching SM Station (a digital music mission that undertook to launch one digital single together with a music video each Friday), I wanted her affirmation relating to music video wardrobes. Her preliminary phrases to me had been, ‘This mission will fail. Why are we even doing this?’ Despite my robust sense of pleasure, it felt extra like a harsh actuality examine than a blow to my ego. Exceptional manufacturing calls for unwavering artistry and considerate consideration of the message to the general public. However, with weekly releases, I discovered myself working tirelessly day and evening to fulfill deadlines, forgetting the core essence and resorting to mechanical manufacturing. It dawned on me that I used to be merely working for validation. It made me rethink what I used to be actually doing. Even years later, these phrases echoed, making me notice I used to be hesitating to pursue what I genuinely desired. Eventually, feeling compelled to pursue my goals, I left SM and ventured right into a music-related startup.
— David C.
David acknowledged that she might sound “brash and unyielding” however is visionary. He believes that NewJeans‘ success just isn’t solely attributable to HYBE but additionally Min Hee Jin’s expertise.
Min Hee-jin could come throughout as brash and unyielding, however with out her imaginative and prescient and efforts, NewJeans wouldn’t exist. It’s not nearly HYBE’s sources; it’s unimaginable with out Min Hee-jin. It’s a well known reality amongst music trade insiders that Bang Si-hyuk embraced her as a result of he extremely valued Min Hee-jin’s imaginative and prescient and expertise.
— David C.
David concluded by addressing HYBE. He feels that the corporate allowed the feud to go public and escalate unnecessarily and that there ought to be an official apology, as artists, followers, and extra have been negatively affected.
I want HYBE hadn’t escalated the confrontation with Min Hee-jin to this extent. This dispute has already triggered vital ache to many Ok-pop artists and followers. Family issues ought to be resolved inside the household, and I hope this dispute doesn’t escalate additional. The actions damaging the style of Ok-pop ought to cease right here. I sincerely hope either side discover a method ahead. A public apology relating to the harm triggered to numerous artists and followers, and minimizing the already occurred harm, look like essential duties.
— David C.
A YG Entertainment director additionally spoke up on Min Hee Jin’s behalf. Read extra beneath.
Former YG Entertainment Director Shows Support For ADOR’s Min Hee Jin
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Source: www.koreaboo.com