How Much Does It Cost To Advertise During Top Shows? CJ ENM Shares The Cost For Seven Korean Shows With Sold-Out Commercial Spots

K-Drama fans have lots of exciting new dramas to look forward to, including highly anticipated sequels like Island 2 and The Glory Part 2.

Viewers are familiar with the typical sponsorship within K-Dramas, where the characters will often eat at Subway or use KAHI lip balm.

the kahi multi balm stick is literally the star of every kdrama at this point

— 🌃 nia – your injeolmi 💛 (@niasversion) August 12, 2022

But businesses can also advertise their products on TV through commercial breaks. As some shows are more popular than others, getting ideal commercial slots for some of the most-anticipated dramas can cost a fortune. A recent “Summary of CJ ENM’s March Line-Up” shows how expensive it is to get commercial time during some of the “most popular programs.”

The report showed the seven top shows in March that had already sold out their commercial spots and the price companies paid for the spots.

For a 15-second commercial, it cost ₩200 million KRW (about $153,000 USD) to have a commercial during You Quiz On The Block, Our Blooming Youth, The Heavenly Idol, or Boys Planet.

It cost ₩300 million KRW (about $230,000 USD) to air a commercial during Seojin’s Kitchen or Pandora: Beneath the Paradise.

And it cost an astounding ₩400 million KRW (about $306,000 USD) to air a 15-second commercial during Crash Course In Romance.

Will you be tuning in to any of these shows?

You can read more about K-Dramas you can look forward to in March here.

10 Highly-Anticipated K-Dramas Releasing In March 2023

What’s Happening In Korea

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