When KISS OF LIFE dropped “Sticky” on June 30, 2024 (KST), followers anticipated a scorching woman anthem…
…because the rookie woman group has come to be often known as one in every of Okay-Pop’s sexiest. The music video certainly captured the members boasting their unmatched expertise, lovely our bodies, and vibrant personalities.
SUMMER IS SO SO BACK! kiss of life you’ll at all times be THE IT GROUP of your technology! pic.twitter.com/rdX7rc9C3l
— STICKY 🦋 (@kiofsite) June 30, 2024
Multiple scenes from the music video went viral throughout social media platforms and on-line communities the place Korean and worldwide followers talked nonstop in regards to the launch.
excuse me MOTHER ?!? pic.twitter.com/ft0WToMsyP
— julie pics (@hourlyjuliee) June 30, 2024
As anticipated, although, the enjoyable and flirtatious music video has break up the fandom—largely the Korean one—in half.
While most worldwide followers are singing reward for KISS OF LIFE “bringing a recent, attractive, sporty vibe that’s simply irresistible” to the scene…
…Korean followers stay fiercely divided.
ㅋㅋㅋ 이제 데뷔한 지 1년된 신인 여돌 데리고 이게 맞음? 안무로 어그로 끌고 촬영 구도도 참……… 적당히 하세요 pic.twitter.com/yyvfBCdsK5
— 파란 (@b2ue5ky) June 30, 2024
LMAO. Doing this with a rookie woman group who hasn’t even been within the Okay-Pop scene that lengthy… Is this OK? This choreo is asking for lots, and the digicam work isn’t serving to in any respect… C’mon. Know when to cease.
— @b2ue5ky/X
One viral tweet known as out the administration for over-sexualizing the members to experience out their “scorching woman” reputations, with an honest variety of followers agreeing with the sentiment being offered within the tweet.
그룹의 대외적인 이미지가 핫걸로 굳어졌으면 님들은 그게 너무 과열되지 않게끔 성희롱으로부터 보호해 주고 그룹 초기 정체성이었던 자유라는 키워드를 잃지 않도록 애써 주어야 합니다… 지금 나아가야 하는 방향성과 정확히 반대로 가고 계세요
— 하트 (@b2lluve) June 30, 2024
If the group’s repute has been set in stone because the “scorching ladies” of Okay-Pop, then it must be the administration’s absolute purpose to maintain that warmth underneath management to guard the members from sexual harassment. It must also be the administration who guides the group to maintain their unique identities rooted within the idea of being “enjoyable and free.” Right now, KISS OF LIFE goes the exact opposite route that it must be venturing.
— @b2lluve/X
On the opposite hand, tons of of theqoo feedback have known as out the naysayers for hating on the idea for no motive. Some pitched the OG summer time queens, SISTAR, compared to make level that the alluring music video is, one, not new to Okay-Pop, and, two, not all that sexualizing.
![Screenshot 2024-06-30 at 11.40.48 AM](https://img.koreaboo.com/tr:n-lg/2024/06/Screenshot-2024-06-30-at-11.40.48%E2%80%AFAM.jpg)
- “The hottest ladies…”
- “I preferred it, LOL. The bike scene did throw me off a bit, however all different scenes felt inside what the ladies have been displaying us as a part of their performances.”
- “The bike scene caught me off guard, however the MV usually was nice. I like the tune.”
- “So a lot backlash for what… I’m nervous, although, as a result of ideas like this will get worse with time.”
- “Yes, the bike is additional AF. But apart from that, the MV seems to be advantageous? Maybe it’s as a result of the bike numbed me.”
- “I adore it. The members made it look so good, too.”
- “I believe folks hate the bike scene as a result of it feels too compelled and it doesn’t even make the member look good. But general, the MV is superior as a result of the members look completely satisfied doing what they do. So the revealing outfits and the racy choreography don’t come off as vulgar.”
- “Other than the bike, I believe that is advantageous.”
- “I’ve no situation with it both… I believe they’re very near ‘the road,’ however they didn’t cross it. Haha. The tune’s a bop.”
- “IDK, a number of the followers hate it for some motive.”
- “Yeah, the bike half is a bit a lot. But every thing else, I believe, may be very on model for KISS OF LIFE so it doesn’t come off as bizarre.”
- “I assumed the bike scene was extra comical than attractive. Everything else, I assumed it was part of the idea they’re pushing. And TBH, I believe it’s SISTAR-esque. In reality, it’s not at the same time as out-right SEXY as a few of SISTAR’s MVs have been.”
- “All the members are of age they usually additionally like pursuing this look and idea. So what I don’t perceive is why everybody else is so pressed about it.”
Embracing “attractive” in Okay-Pop, particularly for a rookie woman group, isn’t straightforward. In reality, most woman teams confront some backlash when switching gears and exploring extra mature ideas. Seeing from the excitement that KISS OF LIFE has, too, been capable of create with “Sticky,” one factor does appear clear: The break up is inevitable, so the members ought to care much less and hold doing what they do finest.
Watch the complete music video under:
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Source: www.koreaboo.com