Amidst the continued feud between HYBE and ADOR’s CEO Min Hee Jin, a number of HYBE teams have been subjected to public scrutiny and criticism. LE SSERAFIM is not any exception.
Recently, a netizen’s re-analysis of LE SSERAFIM’s music video for “Burn the Bridge” has gained important consideration in on-line areas after it made claims that the video incorporates motifs associated to Japanese “propaganda.”
This evaluation’s speaking factors included the opening scene of the video, which confirmed a pool of blood on a white ground with Japanese narration within the background. The imagery, because the OP (authentic poster) claimed, resembles the Japanese flag very intently.
The video’s ending scene was additionally known as to consideration. The video concludes with a clip of Sakura trying up on the sky whereas she is submerged in water. The claims state that the picture resembles the form of Dokdo Island, a disputed territory between Japan and South Korea.
The allegations are contextualized as LE SSERAFIM getting used as a software of the Japanese cultural propaganda undertaking, “Cool Japan.” The time period refers back to the total model technique of the nation, aiming to current Japan as a sexy nation to the worldwide viewers by means of comfortable energy.
Another separate set of allegations has adopted with regard to LE SSERAFIM’s Coachella efficiency. Many netizens are actually mentioning that in a phase, there was a Japanese narration on the again in Sakura’s voice whereas a motif allegedly resembling the rising solar flag was displayed within the background.
Many rebuttals have additionally been made with respect to every allegation. For instance, many discovered the likening of the music video imagery to Japanese propaganda motifs too stretched to be validated. The Japanese narrations have additionally at all times been part of LE SSERAFIM’s idea, similar to English and Korean narrations included within the combine, to focus on the totally different backgrounds the members come from.
Meanwhile, Source Music, the label of LE SSERAFIM, beforehand introduced that it plans to take strict motion towards malicious posts propagated towards the group on-line. But that has seemingly not affected on-line customers, who proceed placing their outdated content material beneath the microscope to search out HYBE’s errors.
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Source: www.koreaboo.com