The final couple of days have been each a whirlwind in regard to the feud between HYBE Labels and ADOR CEO Min Hee Jin, in addition to the times main as much as extremely anticipated new music from NewJeans. There was fear and suspicion that the turmoil at HYBE would possibly trigger a delay within the lady group’s musical comeback, however up to now, at the very least, that doesn’t appear to be the case.
The ladies have been planning to launch a music video for the promotional, pre-release track “Bubble Gum” on April 27, as a industrial track for the Japanese shampoo model Kao. It’s a part of two double singles deliberate to drop within the subsequent couple of months, with “How Sweet” set to come back out in May and each “Supernatural” and “Right Now” ready for a June launch.
And simply as deliberate, the music video for “Bubble Gum” got here out at this time! The track and video have the same nostalgic, Y2K aesthetic and sound that NewJeans has develop into so well-known for, with the theme of bubbles and bubble gum very sturdy within the idea.
As of now, about 8 hours after the track was launched, the music video is trending at #15 on YouTube’s music class, and already has 3.57 million views. They’ll possible proceed to pattern even increased and see their view rely improve rapidly within the subsequent a number of hours.
A Reddit put up particularly discussing the “Bubble Gum” track and music video is bringing in spectacular numbers as nicely, with over 1.5k upvotes and practically 350 feedback presently. The feedback part is stuffed with reward for the ladies, whereas additionally discussing the continued HYBE vs. MHJ feud that may’t be ignored.
How did you are feeling about NewJeans’ new launch? Do you assume the remainder of their comeback will occur as deliberate?
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Source: www.koreaboo.com