[Review] Selfish – YooA (OH MY GIRL) – Kpop Review – KpopHit – KPOP HIT

Today’s review focuses on OM MY GIRL’s YooA, who makes her return as a solo artist with the single Selfish. She also dropped her second mini-album of the same name on Monday. This is YooA’s first comeback as a soloist and follows her debut with Bon Voyage back in 2020. As part of the promotions for this comeback, YooA also released two pre-release singles from the mini-album, Lay Low and Melody ahead of Selfish. I will return to these releases when I have time in the future. As for now, here are my thoughts on Selfish.

After listening to the song the very first time on Monday when it was released, I went away with one pretty brief thought about Selfish – that it is overwhelmingly repetitive. I like the use of repetition to help make a hook memorable and have praised its usage in many songs when others didn’t necessarily like it. And while the opening hook “I want U babe I want U” (which is repeated throughout Selfish) does get keyed into your mind, its the dull spoken and monotone delivery of this hook that pretty much makes it lackluster. And since it is repeated at the start, makes up the first half of the choruses and features as part of the second half of the choruses, this lackluster is consistently brought up and I am pretty much over it by the time we get to the second chorus. Whilst on the topic of the second half of the choruses, I am a bit shocked at how much of the monotonal approach is adopted in the song. I appreciate the shouty and chanty style of the second half of the choruses, as it brought some life and body to Selfish. But YooA’s monotone and flat delivery layered under the chant just brings the energy down. Luckily, the chant was pretty intense, otherwise that low toned line might have canceled out the energy. As for the rest of Selfish, I am okay with it. The verses decently displayed YooA’s vocals (just wished the drumming R&B instrumental was a bit more tight and had more meat to it). The repetitive (its a theme with Selfish!) “Zom” bridge was pretty interesting at first. A bit weird in the first instance and hilarious upon reflection. But listening back, I do find it somewhat charming now. It might be due to the fact that YooA gives the lines wispy ends which I find to be pretty nice (relative to everything else we got in the song). Her vocals that follow the “Zom” section were probably the best we got from her. Unfortunately, Selfish was a disappointing return riddled with elements that were intended to be memorable, but instead were dry and dull.

The lyrics of Selfish likens frustrating feelings stemming from an uncertain relationship due to an indecisive significant other to a fish inside a bathtub that is being drained (taken from SOOMPI). While we don’t necessarily see the fish in a draining bathtub (this would have equated to animal cruelty), we do see the frustration in some scenes courtesy of YooA, particularly when she is slamming her keyboard and looks somewhat angry. Other than that, the music video is bright and colourful. It pretty much felt like an OH MY GIRL’s video. I kind of wished that the producers created a different visual environment for YooA and her solo releases to help differentiate between group and solo work. But it was still a decent video.

Despite the disappointment I have expressed with regards to the song, I actually thought the performance for this comeback was very well done and recommend that you check it out. I really liked the way the dancers were utilised in this performance to add more to the performance. Take the first chorus as an example, where the male dancers were doing this on-the-spot break dance move to the side of the stage, while the YooA and the female dancers were doing the main twist move at the centre of the stage. We also see a bit of mature vibe to the performance, with the bridge showing off a somewhat sensual energy, especially when YooA and co. bend backwards on their knees.

Song – 5.5/10
Music Video – 7/10
Performance – 9/10
Overall Rating – 6.7/10