Recent developments within the Okay-Pop business have intensified scrutiny over ADOR‘s Min Hee Jin after she accused HYBE and its subsidiary BeLift Lab of undermining her group, NewDenims, with their newly debuted lady group, ILLIT. Min claimed that ILLIT’s branding and idea bore a putting resemblance to NewDenims, an allegation she described as a deliberate effort by HYBE to duplicate her group’s success.
In an unique interview with Hankyung on April 22, 2024, Min expressed considerations that HYBE’s actions have been threatening the distinctive identification and model worth of NewDenims. She alleged that the similarity between the 2 teams was not a coincidence however a technique by HYBE, motivated by revenue. According to Min, ADOR has made a number of makes an attempt to deal with these considerations with BeLift Lab however to no avail.
In her assertion, Min Hee Jin even says, “ADOR doesn’t want for NewDenims and ILLIT to be related in any approach. They haven’t any intention of tolerating promotions that label one as a sister group to the opposite just because they debuted below a HYBE subsidiary label.”
However, this stance has led to fees of hypocrisy from Korean netizens, who claimed that NewDenims themselves have been initially marketed as “BTS‘s sister group,” a tactic employed by HYBE to spice up their visibility. Headlines from the time of NewDenims’ debut and their participation in BTS’s “Permission to Dance” music video have been cited as proof of HYBE’s typical promotional methods that profit new artists on a viral publish on TheQoo.
Netizens argue that Min Hee Jin is now criticizing the very practices that helped set up NewDenims. They declare that leveraging the celebrity of established teams like BTS to introduce new artists is a standard and efficient technique in Okay-Pop, one which ADOR itself has utilized.
- “But abroad, junior teams from the identical company completely profit from the spillover impact.”
- “This is de facto unprecedented, totally shameless.”
- “Send the traders off with nothing.”
- “It’s the epitome of hypocrisy. They promoted the trainee group as BTS’s little sister group, even having them seem in a BTS music video.”
- “The hypocrisy is extreme. And what does that must do with breach of belief?”
- “With NewDenims’ comeback proper across the nook, the company is being extremely reckless.”
- “Wasn’t the concept from the begin to profit from the spillover impact with the music video?”
- “They even appeared in a BTS video…”
- “How many “youthful siblings” does BTS have? I keep in mind laughing about it. It’s simply ridiculous.”
- “Not to discredit HYBE, however the BTS impact appears greater than the NewDenims impact.”
- “Aren’t they the one junior idol group that appeared in a BTS music video?”
- “I wouldn’t have watched the music video in any respect if I wasn’t a fan of HYBE artists.”
- “If you’ve benefited your self, it solely is sensible to advertise future junior teams in the identical approach, proper?”
- “Hahaha”
- “Oh my.. I’d promote out too..”
- “What about BTS’s little sister group?????”
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Source: www.koreaboo.com