ADOR’s CEO Min Hee Jin is presently in a feud with HYBE. One of the important thing factors of her grievances that she addressed in her press convention on April 25, 2024, she claimed that HYBE’s determination to debut LE SSERAFIM put a wrench in her plans for a lady group. She had been planning HYBE’s first woman group below Source Music, which was to be NewJeans. HYBE instantly known as her in, and knowledgeable her that they might be creating a gaggle round Chaewon and Sakura, and that the group would debut first. This would then make LE SSERAFIM HYBE’s first woman group as an alternative of NewJeans. She felt betrayed by this, as this has been one of many phrases for her collaboration with HYBE and Source Music to create and direct a brand new woman group. She additionally felt unhealthy for the mother and father of the NewJeans’ members, who had been excited to hitch her and be the primary woman group below HYBE.
She later requested to ascertain ADOR and to debut NewJeans below ADOR as an alternative, in order that NewJeans’ debut wouldn’t be delayed on account of LE SSERAFIM’s debut. She additionally didn’t need to let the group really feel unsure about their future on account of LE SSERAFIM’s debut. At first, HYBE refused and didn’t let her depart, neither did they need to let NewJeans depart Source Music. Eventually, they labored out a cope with Min Hee Jin, and Min Hee Jin purchased over the contracts for NewJeans, letting them debut below ADOR.
NewJeans noticed extremely big success. With their second single, “OMG,” NewJeans entered the Billboard Hot 100, one thing very tough for Okay-Pop to do. LE SSERAFIM solely entered this chart throughout their 2024 comeback with “Easy.” Right after “OMG” entered the chart, Bang Si Hyuk firstly despatched “Congratulations” to Min Hee Jin. But the messages that got here proper after triggered her to really feel harm.
- Bang Si Hyuk: Are you having fun with this?
- Min Hee Jin: Kekeke.
- Bang Si Hyuk: Why are you laughing? Keke. Just as a result of I’m actually curious.
- Min Hee Jin: What? What are you interested by?
- Bang Si Hyuk: If you’re having fun with this.
Min Hee Jin claimed that she responded with “kekeke” as a result of she was so baffled at his sudden assault. Netizens criticized Bang Si Hyuk for his sarcasm, calling him unprofessional.
- Ah, I f*cking hate his tone. This is so apparent to all that he’s being sarcastic.
- She mentioned he despatched “congratulations” proper earlier than this. I feel he’s actually simply curious…
- I don’t know why they’re doing this after they’re all the identical firm.
- Isn’t Bang Si Hyuk bizarre too? LOL.
- I imply, if somebody replied “kekeke” to their CEO, I’d be curious too as to what they imply.
- Although he mentioned “congratulations,” if he follows up with such messages, I don’t assume he’s honest in regards to the congratulations.
- Huh, why are they each like that?
Min Hee Jin alleges that Bang Si Hyuk felt bitter about NewJeans’ success after the debuted them in ADOR, across the similar interval as LE SSERAFIM, slightly than as LE SSERAFIM’s successor group in Source Music as what he and the opposite HYBE execs had wished.
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Source: www.koreaboo.com